Well, hello there.
You just clicked to buy a B2B newsletter after reading a newsletter. That’s how you know it works.
Now imagine what it would be like if your prospects and contacts had the same experience - what could you sell them?
For the email marketing you know you should be doing.
Let’s not skulk about the torii gate: you’re here because you read one of the newsletters we’ve written, thought: that’s excellent; I want that for my company. And then you clicked a link.
You don’t need to be sold on the importance of talking to your prospects, maintaining a list, having a point of view and something interesting to say, or on being the creme de la creme in a world of AI slop.
If you needed to be sold on that, you wouldn’t be here.
So, you’ve got the contacts (we’re not spammers), you might have a vague idea of what you want to say, and you’re ready to get started.
You should know that newsletters are finicky little things that require a lot thought, research, and craft so your newsletter will be priced according to your needs (you can expect to pay a minimum of £999 a month and if that makes you feel funny in your tummy, the close window button is at the top of your browser).
Come here to talk and not to read stuff? Email us to chat (there’s no obligation, promise).
Bespoke newsletters that keep you top of mind, and that people want to read.
Your newsletter can be about (pretty much) anything that you want and if you’re not sure what you want, don’t let that stop you.
The skulk will help you create your vision, understand the purpose of your newsletter (lead nurturing, top of funnel, share of voice, entertainment, category expertise), define your audience, style and frequency, and figure out what people actually want to read.
From there, you’ll issues will be planned out, the overarching structure and narrative will be nailed down, and the skulk will start researching, writing, and designing the layout.
Bursting at the seams to get started? Email us and we’ll chat (there’s still no obligation).
A short list of what we won’t do, and what we will do.
We won’t:
Churn out hundreds of issues
Make stuff up because it sounds cool
Hand you stuff written by a robot
Promise numbers we can’t back up
Recycle content across clients
Make something that isn’t uniquely yours.
These are standard and non-negotiable.
We will:
Interview staff members or subject matter experts
Conduct original research on your behalf
Sniff out unique angles and stories
Make something that’s uniquely yours
Design the format
Develop and hold the editorial line.
How much of this you need depends on what’s right for you. We will do them, but we won’t force you to buy them if your project doesn’t need them.